LandPro Planning Solutions

In my dual role as Planning Coordinator & Marketing at LandPro, I was responsible for investigating properties, developing work plans, preparing memos/reports, & translating "Planner-ese" into learning tools that helped clients get comfortable with the land use process.

 

From Planning Justification to Development Strategy, I coordinated various planning applications, aligning an applicant’s vision with municipal goals/policies. I also compiled research on potential changes to Provincial policy, such as Bill 109, the 2022 Municipal Elections, & how these might impact a client's project.

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As the Marketing contact for LandPro, I worked closely alongside Acorn Marketing & Agenda Marketing to promote the company. Together, we communicated land use planning through marketing, collateral, & thought leadership methods made available to over 50 clients, municipalities, external agencies, & the public.

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I also led the design of corporate & trade show materials in time for the Tiny Homes Show. Amongst other materials, this project included a Slide Deck presentation for LandPro's President. The design for this differed from the Corporate version, trading in traditional layouts for eye-catching visuals & readable sound-bites. This presentation & the accompanying flyers were well-received by attendees.

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Deliverables:

• Corporate Materials (Slide Deck, Report Designs, Work Plans)

• Trade Show Materials (Banner, Brochures, Flyers, Slide Deck, Contest Promotions)

• Client Portal (Preliminary UX Research, Wireframes)

• Various Blog & Social Media Posts